10 Nov

Topics for Life – The New Category Management Modules from KNV Zeitfracht

  • By: ZEITFRACHT Gruppe
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KNV Zeitfracht simplifies category management and offers theme packages to support Christmas business.

Erfurt/Stuttgart, November 10, 2020. Members of the MENSCH book trade cooperation can now book theme packages to increase customer frequency and generate more sales. The packages each contain 40 to 60 top titles from the non-fiction and guidebook sectors, which are available at discounted rates in the Integrated Central Warehouse and are continuously updated.

KNV Zeitfracht thus simplifies the implementation of category management, which is a central component of the MENSCH bookselling cooperation. Since its founding, KNV Zeitfracht has been continuously developing topics from the nonfiction and advice book segments with the help of current market data, internal expertise, and a retailer advisory board. The promotions, which are tailored to customers, are intended to provide more variety and thus more purchases in bookstores.

To launch the new theme packages, MENSCH is offering bookstores three category management modules: Food and Drink, Health and Hobbies, and Creativity. 15 other modules will be added gradually.

“It’s important to us that we take the pressure off bookstores, especially in these difficult times. The new theme packages make it possible to quickly implement the benefits of category management – select the theme and off you go. Within a few days, many exciting titles are on the shelves, making the bookstore even more attractive to its customers. This effect can now be taken along for the Christmas business,” says Marcus Vogel, head of the MENSCH book trade cooperation. The MENSCH team plays the themes and titles into the bookstores’ digital channels, such as the online store, newsletter and social media.

New for the Austrian bookstores, KNV Zeitfracht supplements category management with titles tailored specifically to the Austrian market. The MENSCH bookstore cooperation now comprises more than 350 member bookstores and continues to grow. “We have already achieved a lot for our members and continue to be full of energy and ideas to implement new things to put our customers in pole position,” says Marcus Vogel.

German Airways and Hertha BSC together said goodbye to Tegel Airport on Saturday on the return flight from the match at FC Augsburg – shower of the fire department

German Airways and Hertha BSC bid a joint farewell to Tegel Airport on Saturday on the return flight from the match at FC Augsburg – shower of the fire department

Cologne/Bonn, Berlin, November 7, 2020. German Airways and Hertha BSC said goodbye to Tegel Airport together on Saturday evening in keeping with their status: In the team plane, the Berlin Bundesliga club returned victorious from the match at FC Augsburg. The traditional Berlin club was one of the last passengers to land at the former capital city airport. Tegel closes for good this weekend.

Because both are of special importance to Berlin, the aircraft of Germany’s second oldest airline was also welcomed at Tegel Airport with a rain shower from the airport fire department. The plane had taken off from Memmingen, not far from Augsburg, and the crew was flown home safely by captain Andreas Bäumer and co-pilot Andreas Geloneck.

 

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